banner background

首页单模块

About NBY

Chongqing New Beyond Auto Parts Co., Ltd. was founded in 2010 and was formed through the consolidation of Chongqing Xiecheng Beyond Shock absorber Co., LTD. It is a specialized private manufacturing enterprise that specializes in the independent development of automotive shock absorbers, intelligent manufacturing, and global sales.

The company’s development mission is to excel in the field of shock-absorbing systems and lead industry technological upgrades. We strive to fully tap the potential of our products and aim to become a world-leading provider of automotive shock-absorbing solutions. Our core R&D team has more than ten years of experience in auto parts.

NBY factory

Drawing on its in-house developed technologies and meticulous production management, the company has obtained dozens of proprietary patents. We have built large-scale intelligent production lines with an annual output of up to 600,000 shock absorbers. Our product portfolio covers over 3,000 models for various vehicles.

The products have passed long-term market tests and are exported in bulk to Europe, North America, Southeast Asia, the Middle East and other regions, winning high recognition from buyers all over the world.

New Beyond adheres to the principles of meticulous craftsmanship and mutually beneficial cooperation. We sincerely look forward to collaborating with customers worldwide to forge long-term partnerships and create new opportunities for the industry.

10+
Years of Experience
Dozens
Independent Patents
600,000
Annual Output
3000+
Vehicle Models
background

Development History

2026

Comprehensive Smart Manufacturing Upgrade; Sprinting to Become an International Auto Parts Industry

Relying on the Chongqing intelligent production base to continuously explore global emerging markets, accelerating the digitalization and intelligent iteration of the entire industry chain; leveraging the triple advantages of technology, full-category capacity, and domestic & overseas channels, ...

2025

Full Coverage of All Vehicle Models & Categories; Recognized as a "Specialized, Refined, Un

Intensifying efforts in both domestic and international markets, establishing a nationwide integrated distribution network; product line covers all categories including three-wheelers, light/heavy trucks, passenger vehicles, military special vehicles, and high-end magnetorheological shock absorbers; awarded official recognition as a Chongqing "Specialized, Refined, Unique, and Innovative" SME, leading in niche industry competitiveness.

2024

Leading the Shock Absorber Niche Track; Supporting Territory Continues to Expand

Focusing on specialized R&D of differentiated shock absorption products, building exclusive core hit products with stringent full-process quality control; continuously expanding vehicle supporting resources, adding long-term supply cooperation with well-known automakers such as Foton, FAW Hongta...

2023

Independent R&D System Matured; Domestic Supporting Customers Doubled

Established an exclusive independent R&D center and intelligent warehousing center, implemented multiple invention patents to build technological barriers; the number of domestic OEM supporting customers doubled year-on-year, adding heavyweight automakers such as FAW Jiefang, Dayun, and Jiangsu ...

2022

Full-Link Digital Implementation; Breaking into High-End Military Supporting Sector

Launched an integrated digital production management system, connecting the full data chain of production, sales, and warehousing, significantly shortening the order delivery cycle; successfully gained access to the military supporting system, undertaking high-standard special parts orders; once aga...

2021

Full Production Line Intelligent Upgrade; Automaker Supporting Matrix Continues to Expand

Massively deploying fully automatic intelligent processing equipment, achieving leapfrog improvement in production precision and delivery efficiency; deeply integrating industry-university-research innovation, adding designated supporting partnerships with multiple automakers such as BAIC, Leiding, ...

2020

Capital Empowers Restructuring; Entering the Fast Track of High-Speed Development

Introduced major strategic investment from Shenzhen Creative Dreams Group, comprehensively restructuring to establish Chongqing Xinbanyang; production base landed in Jiulongpo Industrial Park, reconstructing top-level business strategy, domestic distribution channels rapidly expanded across the boar...

2019

Withstanding Cyclical Pressure and Building Strength; Consolidating the Core Competitiveness Foundat

Facing the impact of global economic downturn, the company streamlines inefficient operations, focuses on core hit products, and secures high-quality major clients. By intensively honing internal capabilities and reserving momentum, it builds strength for a subsequent leapfrog rebound.

2018

Cross-Continent Market Expansion; Overseas Outlets Implemented in Batches

Global layout is accelerating, aggressively tapping into the incremental markets of Europe and Southeast Asia, adding overseas regional agents in batches, and multiplying the global customer coverage.

2017

Comprehensive Quality Advancement; Securing Multiple International Authoritative Certifications

Heavily invested in upgrading the precision testing laboratory and introducing high-end testing instruments in batches; multiple core components passed global industry standard certifications in one go, comprehensively lowering the global market access threshold for products.

2016

Integrating Upstream and Downstream; Initiating Dual Growth Curve of Foreign Trade & OEM Support

Breaking through single export business, officially entering the OEM supporting track, forming a dual-wheel driven growth pattern; successfully supplying mainstream carmakers such as Changan Kuayue and Lifan, with business volume expanding in both directions.

2015

Deeply Cultivating the Global Market; Brand Influence Continues to Rise

Iteratively upgrading precision manufacturing processes and signing long-term strategic cooperation with leading dealers in multiple countries; establishing an overseas one-stop pre-sales and after-sales system, with overseas repurchase rate and market share rising significantly in tandem.

2014

Export Performance Hits Historic Peak; Awarded National High-Tech Status

Product specifications have exceeded 3,000 models; overseas orders are experiencing explosive growth, with annual total exports refreshing the brand's record. Successfully awarded as a National High-Tech Enterprise, with R&D and manufacturing strength receiving national-level authoritative certification.

2013

Dual Growth in Production Capacity & Sales Channels, Rapid Expansion of Global Footprint

We expanded large-scale warehousing bases and added multiple standardized production lines to enrich our full range of auto parts. Our overseas distributor network is expanding rapidly with rising export orders, driving steady growth in production and sales volume.

2012

Capture Core Markets in the Middle East & Obtain Rare Official Qualifications

We fully committed to tapping the Middle East market and obtained customs exemption qualification in Turkey, which greatly boosted delivery efficiency and secured our leading position in regional exports. We have also been recognized as a Key Innovative Enterprise of Chongqing and received special g...

2011

Build a Solid System Foundation to Accelerate Initial Market Accumulation

We have built standardized quality control and operation management systems, upgraded our first-generation core products, accumulated a large number of stable high-quality overseas clients, and completed three-fold accumulation of capital, sales channels and supply chains, laying a solid foundation for large-scale business expansion.

2010

Brand Launch, Focus on Global Export Business

We established the independent brand NBY and made targeted layout in auto parts foreign trade. We quickly built up core teams for R&D and overseas sales to fully explore global markets, with global development as our primary strategy.

Shock valve detail
Adjustment knob closeup
Defender DN sticker
Defender hood DN logo

Talk to NBY

Get in touch with our team to discuss your project requirements and material supply.

Work at NBY

Work at NBY

NBY adopts a pragmatic and project-driven working model. Every employee is expected to take initiative in their job responsibilities, independently resolve business challenges, and follow through projects until successful delivery.

Daily work involves coordinating the full workflow covering product drawings, production supply chains and order delivery. Most tasks come with tight delivery deadlines. The company values clear logical thinking and practical decision-making ability far more than job titles.

Our roles cover two core business lines: domestic OEM supporting for vehicle manufacturers and overseas export of OEM & aftermarket modified parts. Staff are required to strictly control all product and foreign trade details to ensure orderly project procedures and risk prevention.

WHAT NBY DELIVERS

Clear coordination, controlled supply and reliable delivery from project scope through to site.